We want to create a culture, where we share our pet stories with each other to inspire and focus on what an amazing family member a pet is. With this series of articles, we want to give your pet a voice and give you the opportunity to tell your pet story. We really hope you want to join, and please feel free to contact us if you want to tell your story and give your pet a voice!
Read more May 22, 2019
Indulging in product claims and the health claims attached is easy - especially when the claim says you are doing something good for your dog’s body. However, can you always be sure there is a gain to the claim?
And if so, how much of the product is needed for your pet to obtain this gain? In this article our CEO Henriette Bylling, aka The Queen of Petfood, shares her insights to the subject.
As dog parents we all want what is best for our dog and give him a freedom that equals ours. But, is this always a good idea? And can our best intentions actually end up “hurting” the future for our dogs’ freedom? Read our CEO, aka The Queen of Petfood, Henriette Byllings experience and take on the subject in this article.
Read more March 8, 2019
In this article our CEO, Henriette Bylling, discusses the double standards of by-products in pet food - how come by-products is acceptable as a pet snack, but not in whole pet food?
Read more November 15, 2018
It is no secret that we think our colleagues are some of the best in the business - and that is why we want to introduce you to them! In this new series we do a close up on the Aller Petfood team in all the different departments and countries, with different occupations.
Read more November 15, 2018
Is ancient grain better than "regular" grain? And where does it fit in the no-grain vs. grain in pet food debate? In this interesting article Marcel Blok discusses just that and why the no-grain trend is so prominent.
Read more October 9, 2018
In this short video our CEO, aka The Queen of Petfood, Henriette Bylling, talks transparency in the pet food industry and how to make sure the consumers has the oppportunity to make an informed choice.
Read more October 9, 2018
We talk a lot about the grain vs. grain-free debate, however the raw-debate is just as important and ongoing topic. In this aricle Dr. George Collings focuses on just that, debating whether or not there is enough research attached to the raw food claims. He challenges the pet food industry to do the research and have it peer reviewed.
Read more September 13, 2018
This year our CEO Henriette Bylling attended Petfood Forum as one of the main speakers. In this article she reflects on the participation discussing the humanisation of pet food.
Read more June 12, 2018
This is the first article in our new series: “Meet our worldwide distribution partners”. It is our goal to drive the transparency process in the pet trade. One way to do this is to always be in close contact with our distribution partners. With this series we want to “walk the talk” and invite you into our family of distribution partners. On this first visit, we take you to the Philippines. Please meet CM Star Corporation.
Read more May 29, 2018
