For the love of dog

For the love of dog

From canine ice-creams to pet cams, the humanization of pets continues to develop. Alexandra Suich has written this entertaining piece on the booming pet industry.

Read more May 25, 2018
Why grain-free pet food isn’t better and carbs are good

Why grain-free pet food isn’t better and carbs are good

During the past year, there has been much focus on grain-free pet food. Grain-based pet food has in some cases been presented as “pure evil”. But is it really a matter of “either or”? Or is there still room for both grain-based and grain-free products in the world of pet food? Check out Ryan Yamka’s thoughts on the topic.

Read more May 25, 2018
Behind the scenes of a pet food producer: The ingredient selection

Behind the scenes of a pet food producer: The ingredient selection

This is the first article in our new series: “Behind the scenes of a pet food producer”. It is our goal to drive the transparency process in the pet food trade. One way to do this is to open up about what goes on behind the scenes. In this article we focus on the ingredient selection process. In the quest to reaching a more transparent world of pet food and giving the pet parent an understanding enabling them to make an informed choice.

Read more April 29, 2018
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