Privacy policy Aller Petfood

Contact information

Aller Petfood Group A/S
VAT: 27980880
Telephone.: +45 76201650

Data Responsibility – We take your data protection seriously

We process personal data. Therefore, we have adopted this privacy policy, which tells you how we treat your data.

To protect your personal data in the best way possible, we continuously assess the level of risk that our data processing affects your basic rights in a negative way. We are particularly aware of the risk of discrimination or ID theft, financial loss, loss of reputation or data confidentiality.

In the event that the decisions we need to take depend on our ability to process sensitive personal data, biometric information about you, we conduct an analysis of the impact of data processing on your privacy. Impact assessment is carried out before we start processing your personal data.

Contact information

Aller Petfood is data responsible and we ensure that your personal data is treated according to legislation.

Aller Petfood Group A/S
VAT: 27980880
Telephone.: +45 76201650

We ensure fair and transparent data processing

When we ask you to provide your personal data to us, we will inform you about the data we process about you and for what purpose. You will receive information about this and the time of collection of your personal data.
If we collect data about you from others, such as a collaborator, we will inform you about it within 10 days after we have collected your personal data. We also disclose the purpose of the collection and the legal basis that allows us to collect your personal data.

Processing of personal data

We use data about you to make our service better; to ensure quality in our products and services and in our contact with you.

The data we use includes:

  • General personal data
  • We do not sync your data with data from third parties e.g. from social media.

We collect and store your personal data for specific purposes

We collect and store your data for specific purposes and other legitimate business purposes.

It happens when we need to:

  • Send you information about new products, company info, news
  • Manage your relationship with us
  • Comply with legal requirements

We may need to use your personal data for a purpose other than what they were collected. Unless you consent to such a new application, we will investigate whether the original purpose of collecting your data is compatible with the new purpose. For example, we evaluate the sources your data originates from and whether it is common or sensitive information we need to use. We also assess whether the use of your data for the new purpose will have negative consequences for your freedom of action.

We only handle relevant personal data

We only handle data about you that are relevant and sufficient in relation to the purposes defined above. The purpose is crucial to what type of data about you is relevant to us. The same applies to the amount of personal data we use. For example, we do not use more data than those we need for the specific purpose.

Before we process your personal data, we will investigate whether it is possible for us to minimise the amount of data about you. We also investigate whether some of the data types we use can be used in anonymous form. We can do that if it does not adversely affect our obligations or the services we offer you.

We only process required personal data

We only collect, process and store the personal data needed to meet our intended purpose. Additionally, it may be decided by law what type of data is required to collect and store for our business operations. The type and extent of the personal data we process may also be required to fulfill a contract or other legal obligation.

We check and update your personal data

We verify that the personal data we handle about you is not incorrect or misleading. We also make sure to update your personal data continuously.
As our service is dependent on your data being accurate and up to date, please inform us about relevant changes to your data. You can use the contact details above to notify us of your changes.
In order to ensure the quality of your data, we have adopted internal rules and established procedures for checking and updating your personal data.

We delete your personal data when they are no longer required

We delete your personal data when they are no longer necessary for the purpose of the collection, processing and storage of your data.

We will obtain your consent before processing your personal data

We obtain your consent before processing your personal data for the purposes described above unless we have a legal basis for obtaining them. We inform you of such a basis and our legitimate interest in processing your personal data. Your consent is voluntary, and you can withdraw it at any time by contacting us. Use the contact information above for more information.

If we wish to use your personal data for a purpose other than the original, we will inform you of the new purpose and ask for your consent before we begin the data processing. If we have another legitimate basis for the new data processing, we will inform you about this.

We do not disclose your personal data without your consent

We do not disclose personal data to third parties.
We do not pass your personal data to third parties in third countries.


We protect your personal data and have internal rules on information security

We have adopted internal rules on information security that contain instructions and actions that protect your personal data from being destroyed, lost or modified, from unauthorized disclosure, and from unauthorised access or knowledge. We have established procedures for granting access rights to those of our employees who handle personal data. We control their actual access through logging and supervision. To avoid data loss, we are continuously backing up our data sets. We also protect the confidentiality and authenticity of your data by encryption.
In case of a security breach that results in a high risk of discrimination, ID theft, financial loss, reputation loss or other significant inconvenience, we will notify you of the security breach as soon as possible.

Use of cookies

Cookies, purpose and relevance

We place a cookie in your browser on your computer, tablet or mobile phone. We use that cookie to recognise you when you visit

Your rights

You have the right to access your personal data

You have the right to – at any time – know which data we handle about you, from where it originates, and what we use it for. You can also find out how long we keep your personal data and who receives data about you to the extent that we pass data in Denmark and abroad.
Upon your request, we can inform you about the data we process about you. Access may, however, be limited for the protection of other people’s privacy, business secrets and intellectual property rights.
You can make use of your rights by contacting us. You can find our contact information at the top.

You have the right to have inaccurate personal data corrected or deleted

If you believe that the personal data we handle about you is inaccurate, you are entitled to have it corrected. You must contact us and indicate what the inaccuracy consists of and how to correct it.
In some cases, we will have an obligation to delete your personal data. This applies, for example, if you withdraw your consent. If you believe your data is no longer necessary for the purpose we obtained them, you may want to have them deleted. You can also contact us if you believe your personal data is being processed in violation of the law or other legal obligations.
When you address a request to correct or delete your personal data, we will investigate whether the conditions are met and, in that case, make changes or deletions as soon as possible.

You have the right to object to our processing of your personal data

You have the right to object to our processing of your personal data. You may also object to our disclosure of your data for marketing purposes. You can use the contact information at the top to send an objection. If your objection is justified, we will stop processing your personal data.
You are entitled to receive the personal data you have made available to us and the data we have obtained from you with third parties based on your consent. If we process data about you as part of a contract where you are a party, we can also send you your data.
If you wish to use your right to data portability, you will receive your personal data from us in a commonly used format.
If you wish to access your data, have it corrected or deleted or object to our data processing, we will investigate if it is possible and respond to your inquiry as soon as possible and no later than one month after we receive your inquiry.

Do you have any questions?

If you want to know, please do not hesitate to contact us.

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Read more about how Aller Petfood handles your personal data here