News and knowledge - Aller Petfood

Introducing the Aller Petfoodies

It is no secret that we think our colleagues are some of the best in the business - and that is why we want to introduce you to them! In this new series we do a close up on the Aller Petfood team in all the different departments and countries, with different occupations.

Henriette Bylling talks transparency at Petfood Forum 2018

In this short video our CEO, aka The Queen of Petfood, Henriette Bylling, talks transparency in the pet food industry and how to make sure the consumers has the oppportunity to make an informed choice.

Aller Petfood takes quality management to next level with their new FSSC 22000 certification

Aller Petfood once again places the company at the forefront of raising the bar for pet food quality management. They were the first pet food company in Europe to get the ISO 22000 back in 2007. Now, the Danish pet food producer’s Russian division has upgraded the certification to FSSC 22000 certification.

Private label in Russia benefits brand distribution

Henriette Bylling aka the Queen of Petfood and CEO at Danish pet food company Aller Petfood on why the company (of all places!) chose to focus on the Russian private label market 14 years ago and on what a robust knowledge about unpredictable markets can do for your business.

CEO Henriette Bylling joins as keynote speaker at Petfood Forum 2018

We're excited that Henriette Bylling aka the Queen of Pet food will join this year's Petfood Forum in Kansas as keynote speaker together with large pet food players such as Nestlé Purina PetCare. Focus is transparency and Henriette will speak under the topic: "Why is petfood surrounded by secrecy?"