News and knowledge - Aller Petfood

HUMANISATION OF PET FOOD

The transformation of the treatment of pets as family members could not but affect the largest segment of this market — feed, which accounts for almost 90% of sales in the pet care industry.

Main dangers for cats in winter

Useful information for cat owners.

Why you shouldn’t feed your dog with table scraps ?

The dog should receive food prepared aspecifically for it. There are many reasons for this. Today we will name 5 factors why it is time to stop treating the dog from the table.

What is the difference between pet food?

Ready-made pet food is divided into 4 categories: economy, premium, super-premium, and holistic. How do they differ, in addition to the price? The main difference is in what raw materials are used in the production of feed, as well as the percentage of useful substances.

Petstory: Alma, the small dog with the huge and loving heart

We want to create a culture, where we share our pet stories with each other to inspire and focus on what an amazing family member a pet is. With this series of articles, we want to give your pet a voice and give you the opportunity to tell your pet story. We really hope you want to join, and please feel free to contact us if you want to tell your story and give your pet a voice!

Claim or gain?

Indulging in product claims and the health claims attached is easy - especially when the claim says you are doing something good for your dog’s body. However, can you always be sure there is a gain to the claim?
And if so, how much of the product is needed for your pet to obtain this gain? In this article our CEO Henriette Bylling, aka The Queen of Petfood, shares her insights to the subject.

Double standards for by-products

In this article our CEO, Henriette Bylling, discusses the double standards of by-products in pet food - how come by-products is acceptable as a pet snack, but not in whole pet food?

With a grain of salt?

Is ancient grain better than "regular" grain? And where does it fit in the no-grain vs. grain in pet food debate? In this interesting article Marcel Blok discusses just that and why the no-grain trend is so prominent.

The controversy of raw

We talk a lot about the grain vs. grain-free debate, however the raw-debate is just as important and ongoing topic. In this aricle Dr. George Collings focuses on just that, debating whether or not there is enough research attached to the raw food claims. He challenges the pet food industry to do the research and have it peer reviewed.

Should the pet food development be led by human food trends?

This year our CEO Henriette Bylling attended Petfood Forum as one of the main speakers. In this article she reflects on the participation discussing the humanisation of pet food.

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