TASTY Petfood in Russia - Aller Petfood

Introducing Tasty Petfood to the Russian market

Aller Petfood's budget brand Tasty Petfood receives positive feedback during its lauch on the Russian market.

December 11, 2017

On the 20-22nd September we participated in the pet trade exhibition, Parkzoo in Moscow. We have previously solely participated with our ALL Dogs & Cats brand, which is already well known in the Russian market, but this year we were delighted also to include the Tasty Petfood brand on our stand.

The launch of Tasty Petfood brand was a significant milestone in Aller Petfood’s 13 year old history in the Russian market so our Danish company owner, Henriette Bylling also visited the stand to support the brand launch.

Tasty petfood is a budget-friendly complete pet food, That was developed involving nutritional specialists, veterinarians and breeders. Tasty Petfood offers dry dog food, and both dry and wet cat food (pouches and canned) -a total of 10 SKUs

The existing ALL Dogs & Cats distribution partners already had a preview of Tasty Petfood prior to the exhibition. The products was very well received and had already reached the consumer in the Western part of Russia so some of the distribution partners had made repeated order 2 and 3 time within the 3 week period that Tasty Petfood had been able to order.

From both existing partners and visitors at the Parkzoo, we have received much positive feedback on the packaging design, which with its sophisticated color choice and appealing dog and cat photos has a significant differentiation from other pet food product in the same segment. In fact the brand teams were asked several times during the exhibition if Tasty Petfood was in fact a premium brand.


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