Ready-made pet food is divided into 4 categories: economy, premium, super-premium, and holistic. How do they differ, in addition to the price? The main difference is in what raw materials are used in the production of feed, as well as the percentage of useful substances.Read article December 22, 2020
The dog should receive food prepared aspecifically for it. There are many reasons for this. Today we will name 5 factors why it is time to stop treating the dog from the table.Read article
We want to create a culture, where we share our pet stories with each other to inspire and focus on what an amazing family member a pet is. With this series of articles, we want to give your pet a voice and give you the opportunity to tell your pet story. We really hope you want to join, and please feel free to contact us if you want to tell your story and give your pet a voice!
In this article the Danish dog mom Karin tells about her amazing pomeranian Alma. Alma is a psychiatric service dog and has a unique personality, which means she has a very special place in Karins heart.Read article May 22, 2019
Indulging in product claims and the health claims attached is easy - especially when the claim says you are doing something good for your dog’s body. However, can you always be sure there is a gain to the claim?
And if so, how much of the product is needed for your pet to obtain this gain? In this article our CEO Henriette Bylling, aka The Queen of Petfood, shares her insights to the subject.
It is no secret that we think our colleagues are some of the best in the business - and that is why we want to introduce you to them! In this new series we do a close up on the Aller Petfood team in all the different departments and countries, with different occupations.Read article
In this short video our CEO, aka The Queen of Petfood, Henriette Bylling, talks transparency in the pet food industry and how to make sure the consumers has the oppportunity to make an informed choice.Read article
We talk a lot about the grain vs. grain-free debate, however the raw-debate is just as important and ongoing topic. In this aricle Dr. George Collings focuses on just that, debating whether or not there is enough research attached to the raw food claims. He challenges the pet food industry to do the research and have it peer reviewed.Read article September 13, 2018