This is the first article in our new series: “Behind the scenes of a pet food producer”. It is our goal to drive the transparency process in the pet food trade. One way to do this is to open up about what goes on behind the scenes. In this article we focus on the ingredient selection process. In the quest to reaching a more transparent world of pet food and giving the pet parent an understanding enabling them to make an informed choice.
Read article April 29, 2018
In this article, our CEO, Henriette Bylling, debates when an ingredient is a by-product. And whether a by-product by definition is bad?
Read article March 23, 2018
In this article Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, looks into the increasingly harder consumer navigation in a vast world of pet food that is increasingly subjected to (human) food trends.
Read article February 26, 2018
How can pet food producers make sure that the consumer has the possibility to make an informed choice? Our CEO, Henriette Bylling, shares her view on this topic in this article.
Read article February 2, 2018
Henriette Bylling aka the Queen of Petfood and CEO at Danish pet food company Aller Petfood on why the company (of all places!) chose to focus on the Russian private label market 14 years ago and on what a robust knowledge about unpredictable markets can do for your business.
Read article January 26, 2018
In this article (the first of three on the topic), Henriette Bylling shares her views on the domination of undefined terms in the pet food industry. This article focuses on "clean".
Read article January 23, 2018
Snacking is the diet's no. 1 enemy for you and for Rex, the dog.
Read article December 11, 2017
The importance of children having and interacting with a companion pet is often overlooked in studies, and therefore also in public. Children not only develop better social skills and self-esteem, they are also less likely to become lonely.
Read article June 8, 2017
