This year our CEO Henriette Bylling attended Petfood Forum as one of the main speakers. In this article she reflects on the participation discussing the humanisation of pet food.
Read article June 12, 2018
This is the first article in our new series: “Meet our worldwide distribution partners”. It is our goal to drive the transparency process in the pet trade. One way to do this is to always be in close contact with our distribution partners. With this series we want to “walk the talk” and invite you into our family of distribution partners. On this first visit, we take you to the Philippines. Please meet CM Star Corporation.
Read article May 29, 2018
During the past year, there has been much focus on grain-free pet food. Grain-based pet food has in some cases been presented as “pure evil”. But is it really a matter of “either or”? Or is there still room for both grain-based and grain-free products in the world of pet food? Check out Ryan Yamka’s thoughts on the topic.
Read article May 25, 2018
Ryan Yamka answers a relevant question from a confused pet owner. “I would like to know if grains such as corn, soy, sorghum, wheat, etc. in dog and cat food do actually affect digestibility and skin/coat quality as many pet food reps preach.”
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Proteins or amino sources? What is more important in your pet’s food? In this interesting article Paul Yamka shares his view on this topic.
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From canine ice-creams to pet cams, the humanization of pets continues to develop. Alexandra Suich has written this entertaining piece on the booming pet industry.
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Does your dog prefer praise over food? This study offers some surprising findings. Or maybe not?
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Prioritize spending time on choosing your puppy, just like you will prioritize spend time with him…
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Petfood Forum speaker says companies need to get their information out to consumers to gain trust.
Read article May 11, 2018
This is the first article in our new series: “Behind the scenes of a pet food producer”. It is our goal to drive the transparency process in the pet food trade. One way to do this is to open up about what goes on behind the scenes. In this article we focus on the ingredient selection process. In the quest to reaching a more transparent world of pet food and giving the pet parent an understanding enabling them to make an informed choice.
Read article April 29, 2018