Author: Henriette Bylling, Owner and CEO Aller Petfood
In my view all ingredients should have a purpose for it to be included in a food product.
Personally, I am a big believer in health maintenance and even treating effects of herbs, fruits and vegetables. But I am also aware of the importance of the correct doses required for it to have an actual effect. Not to mention the risk of having “too much of a good thing” which then either becomes toxic for the body or is purely discharged by the body.
Is our awareness of the benefits of certain ingredients being exploited in the marketing of food both for ourselves and our pets? Are we choosing some products over others because they contain an ingredient, we know have some positive properties? I have to confess that I do when it comes to food for myself.
Will you reach the benefits?
…So, if I choose a product with all the best of intentions, is the product then able to live up to my expectation? Will I actually gain an effect based on the inclusion level of the ingredient in the product consumed? I recently spoke at a network event for human food, human supplement, pet food and ingredients – I could not help taking note of a point made by one of my fellow speakers – a human health supplement producer: “The ingredient a supplier offer might be amazing, but if the consumer need to take 50 pills in a day for it to have an effect it would never work…”
Is a relevant amount of this type of ingredients then actually included in the various products for humans and pets in the market? If the ingredient with the amazing properties is at the very end of the ingredient list it is likely that the inclusion is not high enough for it to have any effect at all…
In other words; is it being added for claim – adding a marketing claim and thereby product differentiation – or for gain actually having a positive effect on the person or pet consuming the product?
I am looking forward to your thoughts on the subject…
Link with Henriette on LinkedIn here
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