Why you should become an Aller Petfood distribution partner

Enterting into a distribution partnership is serious commitment. Allow us to tell you just how important we take it.

If we combine your strong local distribution and marketing knowledge and skills with our many years of experience with pet food production and pet food marketing, we believe that we have the building blocks to create a strong and successful team. We do not believe it to be realistic to apply generic sales and marketing strategies to all markets. Therefore, we aim to reach the perfect combination of giving you access to our online brand tool box; “Distributor Service”. It’s a web-based platform with marketing materials, product information, promotion ideas and much more. Essential is that you have opportunity to find all you need here and then adapt it to your market needs.

aller petfood

What you can expect as an Aller Petfood brand distributor

High-quality and trusted brands

Did you know that Aller Petfood was the world’s first proactive and responsible pet food manufacturer to be certified to ISO 22000? The ISO 22000 certification is your guarantee that our management system has been measured up against best practice within human food safety and that we fully comply. ISO 22000 is an international standard, which keeps the organisation’s control of food safety in focus. ISO 22000 is commonly used within the human food sector.

"We know that quality is remembered long after the price is forgotten. That is why our main goal is to produce pet food at a level comparable to the levels required for human consumption. We meet our goal every time because we have full control during the production process in order to ensure full traceability from raw products to our finished products."

Aller Petfood Tatyana Bondar
Tatyana Bondar, Leading Specialist of Quality Management

Effective and performance-optimising support

As a distributor of the REAL Petfood, ALL and TASTY Petfood brands you can expect professional, effective marketing materials to enhance your sales. When and if you need it. You can rest assured that our highly skilled professionals will support you and your staff with great enthusiasm and loyalty whenever you need it. Customised to your market. And you can always rely on our commitment to highly accurate deliveries.

High earnings, large margin

You can look forward to ongoing marketing in which you take part and high earning potential with a large margin percentage in both the ALL Petfood and Real Petfood segments. We build our partnerships around your business plans. You decide whether you prefer being a distributor in a  country or for a  single chain, for instance.

aller petfood

Quality & composition

Our three brands, REAL Petfood, ALL Petfood & TASTY Petfood, are all high-quality food for dogs and cats. We have developed complete diets for:

  • All cats and dogs of all breeds, sizes, ages and levels of activity.
  • The pet owners who want the superpremium quality; the pet owners who want the high-quality product and for the pet owners that want the economy and value-for-money product.

The brands are produced from the finest ingredients with a high biological value. Protein sources like egg, fish, and together with fat/oil from fish, chicken and plants provide the nutritional foundation for the whole range.

Other benefits when choosing an Aller Petfood brand for your pet:

  • Developed in close collaboration with veterinarians and leading breeders
  • Helps to provide an overall good health
  • Natural vitamins and minerals
  • Pellet shape helps to reduce plaque and tartar
  • Consistent energy level throughout the day

Packaging & marketing

As a distributor of an Aller Petfood brand you get our full support in the development and execution of your marketing and branding efforts.

REAL Petfood:The bag is a high-quality metalized SOS (block-bottom) bag, resealable with zipper. The bag can stand or lie down. Logo is printed on all sides for easy recognitions. Up to two bag sizes depending on the variant.

ALL Petfood: The bag is a quality glossy bag, non-resealable. Logo is printed on all sides for easy recognitions.

TASTY Petfood: The bag is a quality bag, non-resealable. The bag size is customised from 10-20 kg.

Explore your opportunities

Do you want to start the dialogue about becoming a distributor of one or more of our brands? Please  fill in this form and we will contact you very soon. We look forward to getting to know you.

Please note that requests about our Private Label products go directly to our Russian division as we only distribute in and to Russia and CIS.

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aller pet food

Who can become a distributor?

We expect that our partners demand commitment from us as we do from our partners.

Our distributors’ full commitment to our brands is paramount.  We do not wish to be represented by distributors, who have numerous other competing pet food brands in their portfolio.

Both established distributors as well as entrepreneurs are welcomed as distributors. In either case 100% commitment to the brands and the introduction of them in the area is required.

aller petfood

Aller Petfood distributor benefits

Close cooperation: We have a close dialogue with our distributors to gain a full understanding of the market they are working in.

Brand and marketing support: We offer our support in the sales strategy development process. Our distributors might need input on target channels or we draw parallels to other markets – and we generate new ideas and tactics together.

Distributor Support Service: To ensure that the branding is unified, all updated marketing material is easy accessible on the online distributor service. We do this to make it as easy as possible for the distributor to promote the brands. We want our distributors  to use their energy on implementing the marketing material on the market rather than “inventing” it.

Freedom: our distributors are the experts in their markets. Therefore,  our goal is that they experience the freedom of selecting the marketing material to suit their market while still applying the unified brand image of the Aller Petfood family.

Our brands

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